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Search Engine Optimization - SEO PULP

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Search Engine Optimization - November 2006

Fun Tools for Site Assessment

November 30th 2006 13:40

From time to time it is best to evaluate how visible you are in the SERPs. Through evaluation you can remedy your site from whatever ailments (I'm currently suffering from a hang-over after my visit to the vet and my dentist) it currently possess. I will share to you a few of my favorite tools. Just check out the description and spend some hours exploring on how these tools, available online, can help in your SEO evaluation.

Link Validator

There are a lot of tools available online to check your site for any broken links on a page-by-page basis (LinksScan/ QuickCheck). However, it is much useful to run link validators site wide. Check out www.dead-links.com to check out for dead links.

Page Load Checker

We know that the loading speed of site is one factor that can help us in our SERPs ranking. Your visitors and users aren’t the only ones you leave weary by your slow-loading pages, spiders get wearier and will walk away from your site without reading it if that’s the case.

Check out this links:

www.websiteoptimization.com/services/analyze (checks out page load time)
www.netmechanic.com/toolbox/html-code.htm (checks out load time and other HTML factors)

Link Popularity Comparison

Use the tool in www.marketleap.com/publinkpop/ to check out your link popularity against your competitors.

To check out how many backlinks you have on your site manually, you can use this trick among Google, Yahoo and MSN.

Type in the search box: link:www.domain.com

Keyword Density Tool

www.live-keyword-analysis.com offers a quick keyword density check in any text of your choice.

Accessibility Check

Improving your website’s accessibility for the disabled users can actually make your site more efficient and easy for search engines to crawl and read your site. There are tools available to check your page for everything starting from your voice browsers to color blindness stimulators. You can check out www.w3.org/WAI/ER/tools/

More Tools

There are a lot of tools you can actually use for free online. Here are a couple of online tools to check out my site’s SEO performance. For the record, using these tools are fun too. They offer you a variety of tools you can use starting from your site preparation to your evaluation.

www.seochat.com
www.iwebtool.com/
www.webconfs.com/

Have fun!

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Posted By: Zenia - Category: Hints and Tips

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More on Keywords

November 29th 2006 00:08

Keyword Density and Keyword Pattern

Keyword Density

Keyword density is the measure, in percentage, of a keyword on a HTML page. Major search engines consider spamming and penalize a website with a keyword density more than 8%; however this is not true for Google. Google doesn’t penalize a site, for spamming, that possesses a high keyword density. Google, nonetheless, penalizes a website which infinitely uses a keyword on a page to trick the bots, that’s how they define keyword spamming.

Keyword Pattern

Keyword pattern is nothing else but a measurement on how your keywords appear on a normal text paragraph, among other words without infinitely repeating your keywords one after another.

That is why it is important that we optimize a site not going for keyword density alone but for keyword pattern also.

•Keyword density alone (this is hardcore keyword spamming)

“Rotoscoping rotoscoping rotoscoping rotoscoping”

In this example, the intention is clear and that’s to trick the bots. Other SEOs, result to cloaking, your text message is hidden within your background, and use keyword density deviously. Using this technique will surely win you a “spammer” award. Your site will be penalized and will be low rated.

•Keyword density and pattern

“Rotoscoping is a process wherein live-action movement is traced frame-by-frame. It is an important aspect of creating visual effects however rotoscoping can be a tedious and a repetitive process all at once. Outsourcing rotoscoping can qualify you for an added creative value to your time. You can focus on your creative concepts and leave your rotoscoping tasks to someone who specialize on it.”

Notice that “rotoscoping” is used four times, just like in the other example. Always remember that when writing make sure you are writing for your audience and not for the bots. The way bots read, especially googlebot, are a simulation of how your audience will read your content. Make sure your content is well written and relevant for the keyword you are ranking for.

Remember differentiating your keywords from all other words in your text can help you a lot. Making you keywords bold, italicizing them, or giving them another font color will help the search engines in levying your relevance for a particular keyword.

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Posted By: Zenia - Category: Hints and Tips

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Keyword Rich Path

November 27th 2006 14:42

It is commonly assumed that one of the most effective SEO thing, a webmaster can control, is the presence of some keywords in your domain name/ page names.

If your site outsources rotoscoping, you can actually have your domain name as www.outsource-rotoscoping.com and a web page about outsourcing rotoscoping can be outsource-rotoscoping.html.

Having a keyword-rich domain name is an effective SEO technique; however, there must be a coherence between the site’s actual content and the keyword-rich domain name. In other words, the domain name would only benefit you, once the words outsource and rotoscoping are present in the site’s content.

Relevance of keywords in a URL assumes this type of order: The first keyword is deemed important than the second. Arrange your keywords according to the strongest one you have where you are assured of a much higher conversion rate.

For your domain name extensions always see to it, you have the international ones, such as: .com, .net, .org, .edu

Let’s be honest, we cry over this type of URL www.cheap-affordable-red- rusty-colored-two-month-old-deoberman.com. However, let’s face it. That’s how most search engines work, that’s how Google work which I might add is the largest search engine. Keywords in URL are the first thing a bot actually index when crawling a site and when trying to levy relevance.

Just remember a keyword rich URL is only good once it supports your content. Here are a couple of tips to remember.

1. Your URL is supported by a relevant content
2. Keywords used in your URL is located in the content
3. Content must be unique
4. Minus signs / hyphens are still the best way to divide phrases.

Use your hyphens wisely. Use one hyphen to indicate a space, such as outsource-rotoscoping however if you use more than one hyphen to indicate a space, such as this outsource---rotoscoping, you are potentially considered to have been engaging in a spamming activity.

Happy Optimizing!

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Posted By: Zenia - Category: Hints and Tips

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The Issue on Link Popularity

November 26th 2006 08:08

Link popularity is more and more essential among the giant search engines including Yahoo! and Google. Try assessing your competition on the SERPs. Type your keywords and take a look at the number of backlinks your top competitors have. The chances are big that those sites have tons of backlinks. Look at the links leading to them, more likely they are also appropriate for you. If so, ask for a link or ask for a reciprocal link to increase you link popularity. Make sure you do not link yourself to links farms or free-for-all links since major search engines don’t give weight to it at all.

This can be a time consuming task, but you will definitely benefit from it in the end. Make sure you only link to quality and relevant sites

[ Click here to read more ]

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Posted By: Zenia - Category: Hints and Tips

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10 Tips to keep ‘em Coming Back

November 25th 2006 10:24

There are a few things that can spice your site up to keep ’em coming back. Here are a few tips, tools and techniques that you can add to spruce up your site and get visitors to your site again and again.

1. Attractive Web Site Content

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Posted By: Zenia - Category: Hints and Tips

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Mobile Search Engine Optimization

November 24th 2006 14:47

What is Mobile Search?

As consumers’ adoption of enhanced handsets is growing, mobile web is starting to catch more attention. Mobile search means delivering services down to a cell phone however the term also accommodates small screen devices such as a PDA

[ Click here to read more ]

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Posted By: Zenia - Category: News

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getting your site indexed: Basics

November 23rd 2006 07:03

As I would often catch myself say, SEO is an art however there are hard and fast rules on optimizing your site to the top.

In this article, we will only talk about the very basic on search engine optimization beginning on your site’s HTML code to search engine submissions.. For those SEO newbies, this article can aid you in understanding on how your site gets indexed and how it’s listed by search engines

[ Click here to read more ]

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Posted By: Zenia - Category: Hints and Tips

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