ZeniaReciprocal Link Exchange
December 7th 2006 12:35
Feels like I’m back from the dead. For how many days I have been away from the blogger’s sphere. I visited my dad and I got sick with the flu, well even up till now I am, I feel I owe you guys so much right now, so here goes another SEO tip.
Recognizing, identifying and requesting for reciprocal links now-a-days is a bit more complicated than it used to be before. Remember that one of the most important ingredients to a successful SEO reciprocal link exchange campaign is to increase the quantity of web sites which provides plain-text reciprocal links to your site.
Link and content relevance is the key. Sites with related and similar content to your site will provide you with a higher ranking than several less relevant sources combined.
Starting it right
Try developing your site’s own theme, topic or title that you will use as part of your link request invitations. Don’t get too excited and try to keep it short, ideally 25 characters will do. Make sure to include your most important keyword/ keyphrases
When trying to write your site’s description, try not to overdo it by using superlative statements. Don’t risk yourself of winning another spammer award by placing your keywords here and there.
Another suggestion is to devise a way to record your requests, submissions and those that got accepted eventually.
Determining your Potential Link Partners
To determine your potential link partners try visiting as many search engines as you can and do a search on keywords you feel people would search if they were looking for your site. Use your keywords, more likely those that appear on the SERPs are related to your site. Top results are good potential link partners since they get a lot of visits.
Try to check out your competitors’ links, you would want to link to them if they are relevant enough for you. Look for links that have a PR higher than 2, otherwise, your SEO campaign may go nowhere.
Avoid link farms and free for all links sites. Search engines don’t give much weight to these types of links. Start filling your prospect list first and then return to it later.
Winning the Approval
Now you have completed the list of sites you would like to be linked from, the next step is to determine from whom to request the link. You can bank on “webmaster@” that he is the right person to contact. If the site vaguely provides you any helpful contact, try feedback@ or info@. You can either send your request there or request for the e-mail address of the right person.
If the site, not only vaguely, doesn’t provide you will any e-mail addresses at all, due to the fear of spam, you can always visit a domain registration service such www.networksolutions.com to find the contact information you have been deprived with. Just click on the “whois lookup” link and submit the URL and then just site back and relax while the search is on going. The results will include both the technical and administrative; more likely the technical contact is the right person.
You might want to offer a good incentive to people who will provide you with a link. You may offer a free sample of your product or send them a free mouse pad or whatever. When your request has been granted make sure to have expressed your thank you.
A Word of Caution with Link Trading
1.If you provide a prominent link to another site make sure you receive equal or greater prominence
2.When trading you link to a site who receives lesser traffic than you, you then have more people “link out”. With this case, consider trading a banner ad and a link from their site for a link from you site to make it more equal. However if they have more traffic than yours, don’t mention anything unless they do.
3.Have your outbound links located several levels down to your site. Never put them directly on your homepage since you’d want that your visitors have visited all your pages before linking out.
4.When incorporating outbound link, make sure the page opens in a new window.
5.Frequently check you site for dead links
Recognizing, identifying and requesting for reciprocal links now-a-days is a bit more complicated than it used to be before. Remember that one of the most important ingredients to a successful SEO reciprocal link exchange campaign is to increase the quantity of web sites which provides plain-text reciprocal links to your site.
Link and content relevance is the key. Sites with related and similar content to your site will provide you with a higher ranking than several less relevant sources combined.
Starting it right
Try developing your site’s own theme, topic or title that you will use as part of your link request invitations. Don’t get too excited and try to keep it short, ideally 25 characters will do. Make sure to include your most important keyword/ keyphrases
When trying to write your site’s description, try not to overdo it by using superlative statements. Don’t risk yourself of winning another spammer award by placing your keywords here and there.
Another suggestion is to devise a way to record your requests, submissions and those that got accepted eventually.
Determining your Potential Link Partners
To determine your potential link partners try visiting as many search engines as you can and do a search on keywords you feel people would search if they were looking for your site. Use your keywords, more likely those that appear on the SERPs are related to your site. Top results are good potential link partners since they get a lot of visits.
Try to check out your competitors’ links, you would want to link to them if they are relevant enough for you. Look for links that have a PR higher than 2, otherwise, your SEO campaign may go nowhere.
Avoid link farms and free for all links sites. Search engines don’t give much weight to these types of links. Start filling your prospect list first and then return to it later.
Winning the Approval
Now you have completed the list of sites you would like to be linked from, the next step is to determine from whom to request the link. You can bank on “webmaster@” that he is the right person to contact. If the site vaguely provides you any helpful contact, try feedback@ or info@. You can either send your request there or request for the e-mail address of the right person.
If the site, not only vaguely, doesn’t provide you will any e-mail addresses at all, due to the fear of spam, you can always visit a domain registration service such www.networksolutions.com to find the contact information you have been deprived with. Just click on the “whois lookup” link and submit the URL and then just site back and relax while the search is on going. The results will include both the technical and administrative; more likely the technical contact is the right person.
You might want to offer a good incentive to people who will provide you with a link. You may offer a free sample of your product or send them a free mouse pad or whatever. When your request has been granted make sure to have expressed your thank you.
A Word of Caution with Link Trading
1.If you provide a prominent link to another site make sure you receive equal or greater prominence
2.When trading you link to a site who receives lesser traffic than you, you then have more people “link out”. With this case, consider trading a banner ad and a link from their site for a link from you site to make it more equal. However if they have more traffic than yours, don’t mention anything unless they do.
3.Have your outbound links located several levels down to your site. Never put them directly on your homepage since you’d want that your visitors have visited all your pages before linking out.
4.When incorporating outbound link, make sure the page opens in a new window.
5.Frequently check you site for dead links
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