ZeniaMore on Keywords
November 29th 2006 00:08
Keyword Density and Keyword Pattern
Keyword Density
Keyword density is the measure, in percentage, of a keyword on a HTML page. Major search engines consider spamming and penalize a website with a keyword density more than 8%; however this is not true for Google. Google doesn’t penalize a site, for spamming, that possesses a high keyword density. Google, nonetheless, penalizes a website which infinitely uses a keyword on a page to trick the bots, that’s how they define keyword spamming.
Keyword Pattern
Keyword pattern is nothing else but a measurement on how your keywords appear on a normal text paragraph, among other words without infinitely repeating your keywords one after another.
That is why it is important that we optimize a site not going for keyword density alone but for keyword pattern also.
•Keyword density alone (this is hardcore keyword spamming)
“Rotoscoping rotoscoping rotoscoping rotoscoping”
In this example, the intention is clear and that’s to trick the bots. Other SEOs, result to cloaking, your text message is hidden within your background, and use keyword density deviously. Using this technique will surely win you a “spammer” award. Your site will be penalized and will be low rated.
•Keyword density and pattern
“Rotoscoping is a process wherein live-action movement is traced frame-by-frame. It is an important aspect of creating visual effects however rotoscoping can be a tedious and a repetitive process all at once. Outsourcing rotoscoping can qualify you for an added creative value to your time. You can focus on your creative concepts and leave your rotoscoping tasks to someone who specialize on it.”
Notice that “rotoscoping” is used four times, just like in the other example. Always remember that when writing make sure you are writing for your audience and not for the bots. The way bots read, especially googlebot, are a simulation of how your audience will read your content. Make sure your content is well written and relevant for the keyword you are ranking for.
Remember differentiating your keywords from all other words in your text can help you a lot. Making you keywords bold, italicizing them, or giving them another font color will help the search engines in levying your relevance for a particular keyword.
Keyword Density
Keyword density is the measure, in percentage, of a keyword on a HTML page. Major search engines consider spamming and penalize a website with a keyword density more than 8%; however this is not true for Google. Google doesn’t penalize a site, for spamming, that possesses a high keyword density. Google, nonetheless, penalizes a website which infinitely uses a keyword on a page to trick the bots, that’s how they define keyword spamming.
Keyword Pattern
Keyword pattern is nothing else but a measurement on how your keywords appear on a normal text paragraph, among other words without infinitely repeating your keywords one after another.
That is why it is important that we optimize a site not going for keyword density alone but for keyword pattern also.
•Keyword density alone (this is hardcore keyword spamming)
“Rotoscoping rotoscoping rotoscoping rotoscoping”
In this example, the intention is clear and that’s to trick the bots. Other SEOs, result to cloaking, your text message is hidden within your background, and use keyword density deviously. Using this technique will surely win you a “spammer” award. Your site will be penalized and will be low rated.
•Keyword density and pattern
“Rotoscoping is a process wherein live-action movement is traced frame-by-frame. It is an important aspect of creating visual effects however rotoscoping can be a tedious and a repetitive process all at once. Outsourcing rotoscoping can qualify you for an added creative value to your time. You can focus on your creative concepts and leave your rotoscoping tasks to someone who specialize on it.”
Notice that “rotoscoping” is used four times, just like in the other example. Always remember that when writing make sure you are writing for your audience and not for the bots. The way bots read, especially googlebot, are a simulation of how your audience will read your content. Make sure your content is well written and relevant for the keyword you are ranking for.
Remember differentiating your keywords from all other words in your text can help you a lot. Making you keywords bold, italicizing them, or giving them another font color will help the search engines in levying your relevance for a particular keyword.
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