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RSS Feed FAQs

December 19th 2006 08:02
Really Simple Syndication (RSS) is a format designed for sharing content like headlines, press releases, articles and promotions. When people subscribe to your RSS feed, each time you add content to your website they get notified.

RSS today is one of the most effective content and search engine visibility strategies available on the internet.
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What is RSS really?

RSS is the format for collecting news and other web content. When the content is distributed it is called a feed. A feed contains a list of items, each of which is identified by a link. Each item can have any amount of data associated with it.

A RSS feed however is not just for news. Pretty much anything that can be broken down into discrete items can be syndicated via RSS:

• recently changed pages of a website
• tech support updates
• product news
• announcements
• new listings for a realtor
• job vacancies

The list seems endless. Every business has something unique to put into a RSS feed.

What does RSS do?

RSS feeds keep your audience constantly updated.
They allow people to see your content without having to go to your website. That may seem like a bad idea but in the fast paced world we live in today anything that can save us time is valued. With a newsreader and RSS feeds, the content comes to them.

The Internet is now the number one choice for news and even plain research. There are so many sources on the net that your visitors under your industry won’t get to visit your website daily. But if you offer an RSS feed your news or updates it pops right into their reader.


How do people read RSS feeds?

To receive an RSS feed, you need a newsreader or content aggregator.
You send out your content in an RSS feed and subscribers needs a newsreader to be able to read it.

There are readers available online like Bloglines and my Yahoo.There are also downloadable newsreaders you can install on your desktop. Some, like Pluck, are free, while others aren’t such as NewsGator.

How does RSS help in Search Engine Visibility?

Search engines take note of regularly updated content. A feed brings your site to their attention. By registering your feeds with the search engines it will increase your search visibility.




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