ZeniaSEO Defined
December 10th 2006 12:49
The advent of technology brought about what is now rapidly becoming the primary media, the internet. Today, most enterprises are using the internet to give their product/ service the needed global reach. However giving your business an online presence is never enough; there is still that problem of visibility. How visible is your business online? The need for online visibility is the basic premise of Search Engine Optimization.
Search Engine Optimization (SEO) is a set of methods aimed at improving the ranking of your website in search engine listings, and is considered as a subset of search engine marketing. The term SEO can also refer to, “Search Engine Optimizers”, an industry of consultants who carry out optimization projects on their clients’ sites. There are two types of SEO practice.
1. White Hat SEO
These methods used by practitioners are generally approved by search engines, such as building quality content and improving your site quality.
2. Black Hat SEO
These are methods which attempt to trick search engines to manipulate their site’s rankings, such as cloaking and spamdexing.
SEO is primarily concerned with advancing the goals of a website by improving its position in the organic search results for a variety of relevant keywords. SEO strategies may increase both the number and at the same time quality of your visitors. Once properly employed, a website trying to sell a product can gaurantee1:1 conversion ratio of visitors turned customer.
10 SEO Factors that can affect your site’s SEO efforts.
1. Title tag
2. Anchor text of links
3. Keywords used in document text
4. Accessibility of document
5. Site’s internal link navigation
6. Primary subject matter
7. External links
8. Link popularity of the site in topical community
9. Global link popularity
10. Keyword Spamming
Search Engine Optimization (SEO) is a set of methods aimed at improving the ranking of your website in search engine listings, and is considered as a subset of search engine marketing. The term SEO can also refer to, “Search Engine Optimizers”, an industry of consultants who carry out optimization projects on their clients’ sites. There are two types of SEO practice.
1. White Hat SEO
These methods used by practitioners are generally approved by search engines, such as building quality content and improving your site quality.
2. Black Hat SEO
These are methods which attempt to trick search engines to manipulate their site’s rankings, such as cloaking and spamdexing.
SEO is primarily concerned with advancing the goals of a website by improving its position in the organic search results for a variety of relevant keywords. SEO strategies may increase both the number and at the same time quality of your visitors. Once properly employed, a website trying to sell a product can gaurantee1:1 conversion ratio of visitors turned customer.
10 SEO Factors that can affect your site’s SEO efforts.
1. Title tag
2. Anchor text of links
3. Keywords used in document text
4. Accessibility of document
5. Site’s internal link navigation
7. External links
8. Link popularity of the site in topical community
9. Global link popularity
10. Keyword Spamming
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