ZeniaVideo Optimization
December 20th 2006 08:10
The basic concepts that are appropriate for search engine optimization also apply for video search optimization.
There are a series of factors to keep in mind when creating a web video which includes:
• Ignore low bandwidth options. With the rise of broadband, bandwidth is becoming less of a concern.
• Encode for the right keywords – title, description, and keywords – title is super important.
• Use meta data
• Allow for encoding of all formats.
• Surround video with on-page relevant text.
• Crosslink to videos using keywords in anchor text.
• Create an optimized video site map.
• encode multiple file types
• titles descriptions are weighted most heavily
• piggyback on topically popular content, by using - similar keyword phrases
• watermark your video content - end the video with “send to a friend” Editors should be trained to think like video searchers.
How do you get your videos into the video search engines?
The most basic is allowing video search engine crawlers to find your video content or you can submit your video urls for indexing. Make sure that you include your meta data.
Other video inclusion or submission tactics include: file upload and providing a media RSS file.
Popular video search engines and sources of videos are MySpace, YouTube, AOL video, Yahoo video and Google youtube.
Each video search engine has unique submission requirements. Here’s a summary of some of the most popular:
• Singing Fish: Allows publishers to submit their site URL and video directly. Ideally, you want to keep all site media elements in a single directory in the root of your site. (www.site.com/videos). Like most engines, Singing Fish also utilizes an RSS driven inclusion program.
• Google Video: Users can upload videos via either a site submission form or through a downloadable desktop tool. Publishers can add or update Meta and content information for each video, or use the video dashboard to update all files from one screen. The Google dashboard also includes a tab for reporting to see what people are interested in and what video they’re not watching. And of course, since you’ve uploaded your video to Google, they take the bandwidth hit, not you.
• YouTube: Converts video to a set format so it’s very important to start with a good quality video. YouTube allows users to include a series of basic meta information, including the title, description, tags, language and video category.
Here are other sites with you can upload your videos:
Yahoo Video
Netscape
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